It's been a while. A very long while. Writer's block is a killer. It destroys any chance you have of conveying your feelings in a non hysterical way that others can in some way relate to. I went on a kind of sub conscious ramble every time I decided to sit down and share my thoughts on beauty. I found it hard to relay any sort of fluidity to my thoughts and began to realize that I needed to slow down my thinking and concentrate on my immediate thoughts. That's the thing about the beauty industry, it causes all sorts of havoc with my mind and I can't seem to pin point its immediate effect on me. After reflecting on this (and many, many lipsticks later) I came to realize that there's a very good reason for this. The beauty industry is changing, It's evolved before our eyes into something that lives sub consciously inside us and we can't put our finger on why we NEED a certain product but we do,
We invent reasons to ourselves as to why we NEED to buy a specific fragrance or fancy french candle smelling of musky feet. It kind if scares me. Like the beauty industry is subliminally tricking us and we have been sucked into their trap. But the trap is honest. It's one we've allowed haunt our dreams. One where we've helped to create ourselves. A trap that has evolved to cater for us all in every possible way, Beauty has never just been an objective term, it is always influenced by our feelings. A lipstick can represent a milestone in someones life. I know Mac's Brave was my lipstick of choice upon graduating Uni and I'll forever hold it in my heart, I guess the point I'm trying to make is what we all already know, the beauty industry is a complex and ever evolving universe on Earth. Blogging has become a full time job for people and has launched careers of many talented make up lovers/artists/obsessees. We have become reliant on the reviews of such bloggers and it has become a part of my daily routine to watch the daily lives of some of my favorites on YouTube. These are people are respect and feel like I know. Like long lost relative or just virtual pen pals.
And why did we feel the need to create this evolving beauty culture? Because, we can. Science can back us up and give us what we want. We want a lipstick that's matte but creamy and comfortable on the lips. No problem. We want to have a culture which showcases the trans-formative power of make up. Not just what it creates on the outside but the power it gives us on the inside, We've all voted on the referendum of Beauty and voted it as a cultural necessity. It is what you want it to be, It helps mold the very essence of our being. We are in charge of how we want to be perceived to oursleves and to others,
There is a place for us all in this 'swatching culture'. You don't have to be queen of the false lashes or accomplish the Kylie Jenner lip (the new lip liner phenomenon) in order to be apart of it. You can simply appreciate the skill it takes to create the ''no make-up make up' look. Which, in my opinion is the most difficult of all. Mainly because I love ALL the make up.
I'm sure there are countless books on the history of make-up that details our relationship with the beauty industry in a much less 'rambly' fashion than myself and I urge you to read those, but because I blog to release my inner most thoughts about beauty and my sometimes love/hate attitude to its hold on me, you'll have to excuse my mutterings, Unless, you also find yourself in the same frame of mind that I am and in that case... WAHAY, you're not alone. I'm right here on this same ride with you.
